Brian Clegg and Paul Birch

It’s bad news that innovation doesn’t come easily when creativity is a survival skill.

Instant Creativity provides an easy-to-use action kit bursting with exercises that will help everyone to make the most of his or her creativity. Full of simple, proven techniques that will help you find fresh ideas and solutions, the book offers over 70 approaches to creative thinking.

Instant Creativity works equally well as a toolkit expander for Imagination Engineering, and as an instant resource for individuals and teams to crack a problem or generate ideas. Innovation in an instant!

Want to see what it's like? You can take a look at the opening of the book here.

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