Creativity and Innovation for Managers

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This book provides an excellent source for managers to understand what business creativity is, how it can benefit the company and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field, both in the UK and the US.

This is not a book about techniques, though they are mentioned, but about the management issues - changing the culture, mechanisms for bring culture into an organization and how to manage differently for innovation:

  
  • A practical approach to business creativity without the hype
  • An agenda for making innovation happen in your business
  • A real world view

This book is the essential requirement if your aim is to bring creativity and innovation to the way your company or your team works.

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Reviews

Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations. Keith Milner, MBA Director, Ashridge Management College

At the end, I found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
The Journal of the Institute of Public Sector Management